appen

At Appen, I lead design and development of the full marketing presence as Digital Experience Lead. The work started with migrating appen.com from WordPress to Webflow Enterprise and building a design system from scratch using Client-First / Finsweet methodology. From there the scope expanded to a custom multi-collection search system indexing 500+ assets across seven content types, a full analytics and tracking integration stack, and a steady output of whitepapers, research reports, and paid media assets.

Appen is one of the world's leading AI training data companies, relied on by major technology organizations to deliver the datasets that power machine learning at scale. It's a role that demands technical depth and design sensibility in equal measure.